Moog Minitaur

[Peter Korsten]

Op 9-1-2012 22:31, Paul Maddox schreef:

>> If you ever need evidence that human beings respond to brand identity, walk down the high street in your nearest town.
>
> Was reading an article about brand identity... best example that 99.999% you will understand?
> your watch...
>
> a 1.99 watch from taiwan will do, why do you need to spend �50, �100, �250, �500, �<silly>  for something that does the same thing?
>
> I'm just puzzled what triggers it...

People like to belong to something, even a brand.

Personally, I love brands like Nike, Razer, Nvidia, Renault... you name 
it. Does it make sense? No. Does it make me happy? Yes. So...

- Peter