Moog Minitaur

[Tony Hardie-Bick]

On 09/01/12 19:07, Tony Scharf wrote:
> On Mon, Jan 9, 2012 at 1:00 PM, Paul Maddox<yo at vacoloco.net>  wrote:
>> I'm interested by this "it's Moog it'll be great"... I've seen a lot of this, I'm interested to understand what makes a name mean quality in peoples eyes...
>> I'm not trashing Moog, I mean not everything moog has done was "great", I am genuinely puzzled what brings that association with "BrandX = great" and "BrandY = sucks arse"
>>
>
> For a lot of people, their first synthesizer or experience of a
> synthesizer was a Moog.  That has translated into brand loyalty, and
> the idea that when you buy a Moog, you buy the best. For a lot of
> people, there is the impression that Moog was the first, and
> everything else is a copy of that original (not completely untrue, but
> not exactly accurate).
>
> For whatever reason, the Moog name has become a part of peoples
> emotional and sentimental landscape.  Moog Inc. does well by
> capitalizing on that sentiment.

If you ever need evidence that human beings respond to brand identity, walk down 
the high street in your nearest town.

Tony (HB)