Moog Minitaur

[Tony Scharf]

On Mon, Jan 9, 2012 at 1:00 PM, Paul Maddox <yo at vacoloco.net> wrote:
> I'm interested by this "it's Moog it'll be great"... I've seen a lot of this, I'm interested to understand what makes a name mean quality in peoples eyes...
> I'm not trashing Moog, I mean not everything moog has done was "great", I am genuinely puzzled what brings that association with "BrandX = great" and "BrandY = sucks arse"
>

For a lot of people, their first synthesizer or experience of a
synthesizer was a Moog.  That has translated into brand loyalty, and
the idea that when you buy a Moog, you buy the best. For a lot of
people, there is the impression that Moog was the first, and
everything else is a copy of that original (not completely untrue, but
not exactly accurate).

For whatever reason, the Moog name has become a part of peoples
emotional and sentimental landscape.  Moog Inc. does well by
capitalizing on that sentiment.


Tony