Marketing

[Tony Scharf]

Two words: Guitar Hero.

Apparently they are opening up their music store to anyone who wants
to submit stuff in a specific format.

One word: iPhone.  Make a free app

Use twitter, facebook, myspace.  Update like crazy.  Be an *active
online presence*.

Oh, and never ever stop.  if your actually trying to make it, you have
to do so at the expense of everything else.

Tony

On Wed, Sep 2, 2009 at 10:16 AM, Joost
Schuttelaar<joost at joostschuttelaar.nl> wrote:
> On Sep 2, 2009, at 17:09 , Mikael Hansson wrote:
>
>> I've been having a conversation with one of the guys in Electro
>> Spectre.
>> One of the topics have been about they going the CDBaby.com-way and
>> skipping a record company.
>>
>> In that regard, the question of marketing came up. How would you do it
>> if you don't have a record company to back you up? Anyone know of any
>> good alternatives?
>
> Put the music up everywhere, all the Torrent sites mainly. Make the
> decision if the current album is 100% promotion or 100% retail.
>
> Get a good (digital) press kit and send it around. Follow up on it a
> few days after. Aim of this is to get free publicity in magazines and
> websites.
>
> Hang out in online music forums. Get the fellow (more amateur)
> musicians into the music.
>
> Get friends and people in their network to put Electro Spectre in
> their sigs. Make them active fans.
>
> Spend a thousand bucks on Google AdWords, pointing it at the place
> where you can buy the CD.
>
> --
>
> Joost Schuttelaar
> The Hague, NL
>
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