Company name

[Andy Tarpinian]

On Sep 22, 2008, at 1:33 PM, Martin Naef wrote:

> Andy Tarpinian wrote:
>> I hate having to name things. I hate it. It's so hard. Now that I am
>> leaving my full time job and going freelance I have to come up with  
>> my
>> company name. I am doing this as myself now, but want to set up an
>> official business so I can reap the benefits - taxes etc...
>
> I have no idea about US rules, but in some countries you are  
> required to
> use your own name unless you're incorporated as limited company.

 From what I can tell so far, the legal name of the business is the  
official name of the person or entity that owns a business. You can  
then have a fictitious name - doing business as etc... You would do  
this if the business name you wanted to use did not contain the last  
name of the owners name.


> In any case, I'd go for something like Tarpinian Multimedia (or  
> Design,
> Graphics, whatever). After all, it's *you* that you're selling, and it
> always helps if the name gives some hint at what your business is. I'd
> rather trust somebody who's personally behind his business than  
> somebody
> trying to hide behind fancy names...
>
> I was trading as "Naef Informatik" when I was freelancing.

It's true, m@ mentioned Tarpinian Creative, and it's growing on me.