Aurora

[Martin Naef]

Hi Paul,

Throw in some more money for setting up your own limited company, and 
set aside some more for warranty works. I think $3000 per instrument is 
more realistic if you want to be in a range where a systematic defect 
(say an electronic component in the voice board that's out of spec and
dies within a year) doesn't immediately move you into bankruptcy.

Not that I'd want to discourage anybody, but with a project in the 
quarter million range, I'd rather make sure your business plan is solid 
and you balance your risks against your profit.

Martin


On 07.12.2012 11:55, Paul Maddox wrote:
> Joost,
>
> yup, all the figures will work out in bulk.
> What I'll be doing, once it's built and debugged is getting prices for
> assembled boards, different cases, etc and then spending a week in
> spreadsheet hell costing the options up.
>
> This'll give me the basis for the "price breaks" for the crowdfunding
> project and give me an idea of what's needed.
> however, do the math based on your equations, that's a kick starter
> project that needs $250,000 of funding to get started, that is HUGE
> money to be dealing with in anyone's books.
>
> to be honest, that kind of scares me. but it does show that in volume a
> realistic price is achievable.
> it'd certainly scare the heck out of people like Dave Smith, Access and
> Waldorf.
>
> But, let's not count chickens yet, I have to finish it first :)
>
> Paul
>
> On 7 December 2012 21:09, Joost Schuttelaar <joost at joostschuttelaar.nl
> <mailto:joost at joostschuttelaar.nl>> wrote:
>
>     I think that making it as an instrument just for yourself, to play,
>     actually play, then to see what (can) come after, is a very smart
>     thing. Like you mentioned, a 3500 UKP instrument is not realistic,
>     unless it is something truly extraordinary.
>
>     120USD for 1000 boards gets you in the kickstarter range though...
>     100 orders, 1000 boards... 1200+300 (case)+200 (keybed)+200 assembly
>     = a 2000 USD instrument. Add 500 for your time. 2500 USD for a
>     10-voice awesome polyphonic synth. Makes you 50K. That's OK for a
>     'hobby' project for 2 years.
>
>     --
>
>     Joost Schuttelaar
>     The Hague, NL