Company name

[Andy Tarpinian]

I hate having to name things. I hate it. It's so hard. Now that I am  
leaving my full time job and going freelance I have to come up with my  
company name. I am doing this as myself now, but want to set up an  
official business so I can reap the benefits - taxes etc...

Basically I do graphic design, motion graphics, animation, video  
editing, audio - that sort of thing. Anyone have any tips or  
strategies on picking company names?