I chuckled

[The Dong]

Very expensive, uhuh?

http://www.alpinebikes.com/shop/sis/go-500g-lemonlime-electrolyte-drink/

This f*cking mountain biking (and just general cycling) has been totally 
infected with 'only the expensive options available' which seems to get 
a grip in near every aspect of our lives.

I chuckled because I immediately thought how western society is already 
living in an idiocracy, like it or not, vote for or against it ;)

"It's got electrolytes 'n stuff in it"
"Ow, my balls"
"I like money"

;)